I help one of the world's leading foreign policy institutions bring its analysis and journalism to new audiences.
I translate complex analysis and breaking world events into timely, accessible coverage for people where they are. I provide editorial oversight for much of the social team's day-to-day publishing output, sharpening framing, advising on news judgment and platform strategy, and helping determine how stories should be told for different audiences. I introduced more structure to daily operations, creating processes that improved consistency, quality, and collaboration across the team.
Here’s a snapshot of what that looked like
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I helped shape and lead the ongoing newsletter campaign launching CFR's Future of American Strategy Initiative to both members and non-members.
I edited and organized the editorial content featured across all emails, which helped the series achieve open rates roughly double those of typical institution-wide emails.
Read more on The Future of American Strategy here.